Case Study Elim Springs
Marketing and e-commerce experience for event management and venue agency based in Düsseldorf, Germany.
Elim Springs, a small non-profit event management and venue agency based in Düsseldoft, Germany, were in need of a corporate web presence, brand, and online donation solution. In late-2019, I worked alongside Elim Springs’ stakeholders to design and develop an appealing experience, that would simplify donations, provide clear event information, and a simple means to keep content up-to-date and relevant to their customers.
Given the promotional nature of the project, a strong visual design was paramount, and was my initial focus. After a number of iterations we came to a compelling look-and-feel that reflected the values of the organization: approachable, traditional, and trustworthy.
With the advent of modern single page application (SPA) frameworks that can provide progressive enhancement, performance, and accessibility, and even improve UX for content-heavy sites, it gave us the opportunity to explore several different navigation paradigms previously not within reach. This also allowed us to provide a particularly dynamic checkout experience for donations.
Elim Springs was small enough to have not yet fully established a brand identity. I used this opportunity to pull together a series of lockups to work for all occasions, including a standalone logo, and vertically and horizontally constrained lockups. Care was also given to light and dark backgrounds, and a monochrome variant.
The above above prototype was delivered to the client and work has started on engineering. Unfortunately, progress has stalled with the global pandemic in 2020, but we hope to continue in the near future.
This project helped me become more familiar with Figma, including the use of shared libaries for components and AutoLayout. It was also encouraging to discover that in recent months SPAs may have finally come of age—delivering a best-of-all-worlds solution for accessibility, user experience and developer experience!